The World's Leading Cities for Fashion Industry

FASHION  INDUSTRY

 In the highly competitive marketing landscape, therefore, fashion designers and firms need to develop creative and innovative marketing tools to get their brands and products noticed and this intensifies the need for indie fashion designers to collaborate with musicians.

In the music industry the growing impetus for musicians to collaborate with fashion designers stems from the need to differentiate their products on the basis of something other than sound.

The idea of the fashion city is now a feature of the global competition between cities, and has become a part of broader strategies of metropolitan boosterism that give prominence to what have become known as the ‘cultural industries.’…Permutations of [London, Paris, New York, Milan and Tokyo] and a few others have been routinely incorporated into the advertising of high fashion, after the name of a designer or brand, or etched into the glass of a shop window. In some cases the name of the fashion capital is incorporated into a brand name itself (as perhaps most famously in the case of DKNY – Donna Karan New York).